The brand is currently almost fully vegan, with only one product containing an animal-derived ingredient (honey). Kinship is a cruelty-free company certified by Leaping Bunny. Through this initiative, Kinship has already removed 6 tons of plastic from the oceans. The company partners with plastic collection points in Jakarta, where local fishing communities collect plastic from the Java sea and local rivers, which is then recycled and repurposed. Kinship uses the least amount of packaging possible, which is made from Post-Consumer Recycled materials. The results? Less skin sensitivity, less irritation and more glow from within. Well, it’s the same for your skin and this is what KINBIOME™, a plant-based pre-probiotic, aims to achieve.Įach product is infused with this proprietary microbiome technology that supports and strengthens your natural skin barrier. ![]() ![]() Your gut thrives when your microbiome is well-balanced. KINBIOME™ is like “kombucha for your skin”. ![]() Each formula is brimming with safe and effective ingredients only, from plant oils to superfoods and natural fruit enzymes, not to mention their signature compound: KINBIOME™ KINBIOME™ Kinship is all about protecting your skin barrier. Kinship, the Gen Z skincare brandīeauty industry experts Christin and Alison teamed up to launch their own brand, Kinship in 2019.ĭescribed as the Gen Z skincare brand and inspired by the founders’ daughters, Kinship is on a mission to make clean skincare accessible to everyone whilst promoting self-care and care for the planet. Here’s everything you need to know about the clean and kind skincare brand that doesn’t cost the Earth, and their must-try best-sellers. But I do believe that the cosmetics industry has seen the light they recognize what's going on.Kinship, the Gen Z skincare brand has taken the beauty world by storm in the US and is now making its way to the UK. "I think a lot of times industries don't understand what they can do. "I can tell you that we've seen an incredible uptick in cosmetics companies who are now working with precisely that issue," Alexander says. Fortunately, the cosmetics industry (just think of all the plastics used to produce your favorite beauty products) is starting to catch on and use the material. To learn a bit more on OWP, I spoke with Steve Alexander, president and CEO of the Association of Plastic Recyclers, who says that almost 90 percent of all global OWP comes from just five rivers in Indonesia (which is precisely where Kinship collects). To test the QR feature, I scanned my jar of Supermello Hydrating Gel-Cream Moisturizer, which brought me to a website that explained how the plastic used to create the jar in my hands was collected (by local fisherman) and where it was collected (in Indonesia).Īccording to Kinship, it's the first clean skin-care brand to launch products packaged in OWP (the founders credit hair-care brand Kevin Murphy as inspiration, which follows a similar suit). we hope to encourage many other brands in the industry to also use ocean waste," Haljun adds.Īs for the lineup itself, Kinship is launching with five different products, or what Haljun calls "the essentials": the non-foaming Naked Papaya Gentle Enzyme Face Cleanser ($20), the exfoliating Insta Swipe Lemon Honey AHA Pads ($22 for 45 pads), the lightweight Supermello Hydrating Gel-Cream Moisturizer ($22), the breakout-reducing Pimple Potion Retinal + Salicylic Acne Treatment ($18), and the turmeric-spiked Self Reflect Probiotic Moisturizing Sunscreen ($25). "For us as responsible founders, there was no way we couldn't actually build in that level of sustainability from the beginning. "It's a great way to bring the problem into our consciousness," Powell says. ![]() The first batch of products will eliminate 1.5 tons of OWP! What's even cooler is that you can scan the QR code using your phone's camera, and it will tell you where and when the plastic was harvested. Two of the products (the Supermello and the Insta Swipe) are packaged in Ocean Waste Plastic (OWP). Lastly, and in my opinion, the most exciting, is the packaging: In addition to being minimal (most products don't come with a box), all packaging is made of recycled materials. What you won't find in the formulas: more than 1,300 ingredients that are considered "questionable," and therefore banned by the European Union, including sulfates, silicones, and parabens. The Kinbiome, which is the base of all Kinship products, is a plant-based pre-probiotic, derived from the fermentation of lactobacillus (one of the most common and trendy probiotics out there, including in probiotic skin care). Kinship is one of many skin-care brands betting big on products that are meant to balance the skin's microbiome.
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